Two decades building the HR foundations that let businesses scale: organization development, performance management and leadership coaching at LINE Thailand, Samsung, BEC World, DHL Express and Bitkub, from Chief People Officer to CEO of Bitkub Academy.
Runs Thailand’s blockchain & digital-asset learning hub; co-launched corporate programs and an AI-skills MOU with the Ministry of Higher Education (อว.).
Operator of Bitkub Exchange, Thailand’s leading licensed digital-asset exchange.
Led the overall HR function: talent acquisition, compensation & benefits, succession planning and talent management.
Ran performance management, training & development, employee relations and company culture for 700+ people.
HR ADVISOR 2020–22
2020 · 2021 – 2022
HR Consulting
Freelance HR Consultant
Org design for Bitkub before joining; HR due diligence for Krungsri Finnovate.
Independent projects · Fintech & corporate venture capital
Freelance HR Consultant
Aug – Oct 2020 · Dec 2021 – Feb 2022
Krungsri Finnovate (corporate venture capital, Dec 2021 – Feb 2022): provided HR expertise for HR due diligence on a target company.
Bitkub Online (digital-asset exchange, 100+ employees, Aug – Oct 2020): analyzed current HR programs, recommended solutions, and advised management on organization structure and culture.
CREA 2021
Apr – Oct 2021
CREA
Head of Human Resources
Built HR foundations for a regional e-commerce enabler: job grading, OKRs, ESOP.
Org design, culture and change for companies moving from startup to scale-up, as at LINE Thailand’s early build-out and Bitkub’s unicorn-era growth.
02
Performance Management
Goals, review cycles and career paths that link each person’s work to business results, simple enough that managers actually use them.
03
Scaling & Coaching
Coaching founders, executives and first-time managers so leadership capacity grows as fast as headcount.
04
HR Foundations to Scale
The basics a growing business needs in place: hiring, pay structure, policies and HR systems, built on a start in PeopleSoft HRMS consulting.
Public-sector & ecosystem links. Signed Bitkub Academy’s AI-skills MOU with the Ministry of Higher Education (อว.), and ready to connect talent and innovation programs with depa and NIA.
อว. MHESIdepaNIA
“Education is the foundation of lasting adoption.”SUCHART PAVASIRIPORN · BITKUB ACADEMY, APRIL 2026